Video: Setting the Stage

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04:38
A Quick Video Tour: Sights + Sounds of the 2010 Summit
Multi-Media View of the Summit Event
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06:45
Marc Ferrara: Welcome
Thoughts on Leadership
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04:38
Marge Axelrad: Introduction
The Impetus of 'Mindset: Reset'
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17:02
Wally Lovejoy, Luxottica
Growing the Optical Industry and Eyecare Community
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19:50
Dwight Akerman, OD, CIBA Vision
The Economics of Optometric Practice
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Cost to Purchase Program Session

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  • $195.00 for all three sessions

 

Click here to Purchase Access to ALL 2010 VM Global Summit videos/presentations

Program Session One

New Paradigms: A New Economy Redefines Price, Value and Retailing Formulas

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03:18
Marge Axelrad: Session 1 Introduction
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08:30
Bill Jehling, Clarkson Eyecare
Comprehensive Eye Care Services at St. Louis' Largest Provider
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11:25
Kelly Carter, Eye Care Centers of America
Assessing the Needs and Mindset of 'New Economy' Consumers
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17:10
Richard Golden, SEE, Inc.
New Eyewear Retail Concept: 'Hip Without the Rip'
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18:20
Kristen McCabe, Luxottica Retail
A Return to Luxury: What's Prompting the Spend?
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19:41
Session One Q&A
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Program Session Two

New Rules: The Digital Realm Redefines Access, Consumer Takes Charge

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14:25
Bill Scott, Jobson ECP Business Solutions
How ECPs Use the Internet
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31:03
KEYNOTE SPEAKER: Marc Gobe, Emotional Branding
A New Paradigm for Connecting Brands with People via Social Media
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13:05
Paul Reich, YELP.com
Connecting People with Local Business
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16:53
Nate Richardson, Gilt Groupe
The Online Phenomenon of 'By Invitation Only' Access
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15:04
Alan Glazier, OD, Shady Grove Eye & Vision Care
How One OD Extends Professional Expertise via Social Media
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Program Session Three

New Mandates: Eye Health Transforms Eye Care Delivery

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05:05
Marge Axelrad: Session 3 Introduction
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14:21
Jack Schaeffer, OD, Schaeffer Eye Center
The Medical Model and the Optometric Practice
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08:29
Tim Jankowski, OD, VSP Global
Opening Doors for Optometry: The View from VSP Vision Care
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10:22
Pamela Miller, OD, JD, American Optometric Society
The Goals of the AOS
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12:30
David Heath, OD, EdM, SUNY-Optometry
Critical Issues Facing Optometry and Perspective on the American Board of Optometry
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10:45
Randy Brooks, OD, American Optometric Association
The AOA's Views and Activities on Behalf of Optometry
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22:51
Panel Q&A + Questions From Audience
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